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The campaign bridges the brand’s legacy in professional haircare spotlighting a full system of pro-grade blonding.
April 8, 2026
By: Lianna Albrizio
Associate Editor
Paul Mitchell is redefining the “modern blonde” through the lens of California-cool glamour. For the legacy haircare brand, no better woman with whom to bring this multi-platform campaign to life than the OG herself and (its global brand ambassador): Paris Hilton. Rooted in Paul Mitchell’s Los Angeles heritage, “Stay Golden” celebrates the idea that great hair is a mindset, blending sunlit shine and a modern interpretation of West Coast style, officials said. What’s more, the campaign bridges...
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